YouTube, Google Inc's video website, is streaming 4 billion online videos every day, a 25 percent increase in the past eight months, according to the company.
The jump in video views comes as Google pushes YouTube beyond the personal computer, with versions of the site that work on smartphones and televisions, and as the company steps up efforts to offer more professional-grade content on the site.
Robert Kyncl, vice president of content at Google and a former architect of the Netflix streaming business, said that YouTube serves 3 billion hours per video every month and tops 800 million unique visitors per month.
YouTube also said today that users are now uploading an hour of video every second equaling 60 hours of video every minute.
Aquired by Google for $1.65 billion in 2006, YouTube represents one of Google's key opportunities to generate new sources of revenue outside its traditional Internet search advertising business.
Reuters notes however that most of the 4 billion videos viewed on YouTube today don’t make money. Only 3 billion YouTube videos a week are being monetized.